Promotional koozies – a good deal.

Personalized promotional Koozies are a great economical approach to branding.  They are fun and have  room to put a logo, phone number and your webiste.  Koozies can be printed in a short time frame, and you only need to order 12.    Koozies are great for picnics, sporting events, tailgating parties, or any gathering that involves a can of soda or beer.  Best of all prices are less than a dollar each for a screen printed koozie, which makes koozies perfect for any budget.

Koozies and the recession

Things are looking pretty good at this point for the Koozie business.  Seems that consumers feel that it is an inexpensive party favor or promotional item.  Koozie sales are still going up.

Thanks for your support.

Funny Koozie comments

It is very fun being in the koozie business, our customers ask for extremely funny sayings and sometimes sweet, on their koozies, and we very much enjoy them.

A few for your enjoyment:

We Won In The Game Of Love
Ashleigh & Aaron
Saturday, April 25, 2009.

FRONT of the Koozie:
No Nay Never, No Nay Never,

No more, single life!

2ND/back SIDE of the Koozie:
Meghan’s Crazy
Bachelorette weekend!
March 14, 2009

Cheers!! …to Debbie’s Next 30 Years! February 21, 2009

Crawfish Boil
Special Notes (if any): FRONT SIDE:
Sparrow’s Gumbo
*pic of crawfish boil*
2009

BACK SIDE:
Where the gumbo’s hot and the men are not!

Great Marketing Strategy

Marketing with Koozies.

If you’re in Shiner, Texas, population 2,000, give or take a few, and you brew beer, it’s a good bet you don’t have the marketing budget that compares with the majors.

But as we know, dollars aren’t everything when you have a good beer to talk about, a Texas favorite, and smart idea for stealing a major’s thunder.

The idea came from McGarrah Jessee, Shiner Bock’s agency, which is in Austin, about an hour and 45 minutes north of Shiner and home to one of the greatest of all music festivals, the annual three-day Austin City Limits festival.

The festival is sponsored by Heineken, and for those three days in late September only Heineken and a few other brews are sold.

“We were trying to think of inexpensive and cool ways to get into that arena,” says McGarrah Jessee’s Beau Hanson, art director on the campaign.

What they came up with were koozies, or can coolers, and they produced 10,000 of them. The koozies looked exactly like cans of Shiner. So when a koozie was slipped over a can of another brand it would look as though that person was drinking a Shiner Bock.

As patrons entered the festival, people from the agency were there handing them koozies.

“People love koozies, especially when they’re free,” says Hanson. “I took a bunch down each day, all three days. They were gone in like four minutes, giant boxes, thousands. ”

The effect was what one might imagine. Standing back, looking at the entire crowd, it looked to the whole world like a lot of people were drinking Shiner Bock.

Says a spokesperson for the agency, Eric Webber: “For us it was a perfect fit for Shiner. They have long ties to the music business. Only thing lacking was deep pockets. It was brilliant in its simplicity, cost-effective, and simple to pull off. It fit with the brand and was a little cheeky.”

koozies